The undergraduate program of Communication for Development (C4D) is an academic program offering a degree in Bachelor of Technology in Communication for Development (BTCD) program, lasting eight semesters (four years), including one semester of industrial experience.
C4D degree program is designed to offer appropriate professional training for public relations, community development, and liaison officers, especially for work with resource development companies, government departments or landowner associations. The degree program is interdisciplinary in nature, including subjects from disciplines within the University which provide students with the relevant background expertise and knowledge in technical, scientific, commercial, legal and social fields as well as the appropriate communicative skills, techniques and strategies to carry out their work effectively. The program combines theoretical and practical elements.
The overall aim of the program is to integrate theory with practice. To this end there is a strong practical component in the form of periods of community engagements through social research and industrial experience. In addition, the teaching includes classes conducted by professional officers currently practising in the field. The program is intended to respond to a national need for professionals who can competently communicate, negotiate, disseminate information and resolve conflicts concerning the development of Papua New Guinea’s natural resources.
It is hoped that students who successfully complete C4D degree program will have, at the appropriate level, a fundamental grasp of the issues involved in community relations and liaison work and an ability to exercise the necessary judgment, flexibility, circumspection, initiative and sensitivity to cope successfully with the demands of their profession.