The aim of this subject is to introduce students to the techniques concerned with establishing the long term direction of an organization, setting specific operational and performance objectives, developing effective and efficient strategies to achieve these objectives, and executing relevant strategic action plans. That encompasses the strategic planning and management process of strategy formulation, strategy implementation and control, and strategy evaluation and feedback. Students will learn to formulate, analyse, and solve strategic management issues that represent real-world organizational problems. Upon completion of the course, students are expected to be able to:
Introduction to strategic management; The strategic management process; Evaluating a firm’s external environment; Evaluating a firm’s internal capabilities; Corporate-level strategies; Business-level strategies; Developing competitive strategies through resources (resource-based view of the firm); Internationalization strategies; Strategic alliances; Mergers and acquisitions; Ethics, responsibilities and sustainable strategies; Implementing strategic change and current trends in strategic management.
Barney, J.B., Hesterly, W.S.,Strategicmanagement and competitive advantage, Pearson, Harlow, UK, 2015.
Continuous assessment 40%
Written examination 60% (1×3 hours)
Phone: +675 473 4999
Fax: +675 475 7776